newyorkseo

White hat Techniques

These are those NYC SEO techniques that are allowed and accepted for use by the search engines. These are the practices that are used by many legit SEO companies, agencies and individuals. White hat techniques include; link building, back linking, proper use of keywords, having useful content, having easy to use sites and having guest blogging on your site. White hat techniques are easy to practice especially for people who already have great content created for their websites. When the content is already there, then optimizing it becomes really easy to do.

Benefits of using white hat techniques

These techniques are the best for use when trying to rank better in the search engines. The techniques will not lead to banning or penalization of your site. Search engines like Google and Bing have their own guidelines set out on what search engine optimizers should do in order to have better ranks. The guidelines clearly indicate the techniques that are white hat. Other than that, then your techniques may be considered black hat. White hat techniques are also really good for the future. This is because by using these techniques you are able to establish a long term relationship with your clients. Having this kind of relationship is important to help you keep your website or blog relevant for long thus you can have good business in the long run.

Black hat techniques

These are the techniques that are solely aimed at the search engines. The techniques will help to rank your site better but this success is usually short lived. Black hat techniques are not customer oriented. This means therefore that the websites that use these techniques most probably do not meet the needs of the customer. Nobody wants to visit a site that claims to do one thing and they find that it was just a scam. It can be really annoying. Black hat techniques include but are not limited to; having hidden texts or links, overusing keywords, buying links, negative SEO, and using automatic content. It is important to always have your NYC SEO done by a professional so that you know in depth the options available to you. Black hat techniques may work but is it really worth it in the long run? No.

Why you should steer clear of Black hat techniques

One of the reasons why you should stay away of these techniques is because you can get banned or penalized by the search engines when they realize what you have been up to. Keep it clean so that you can reap the benefits in the long run. Clients also notice when they are being played by websites using such techniques mostly because their content is not so customer oriented. These techniques are not good for business and are highly advised against.

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